• Vision

    In a world of countless channels, numerous cloud apps and increasing customer expectations, it is incredibly challenging to consistently track, manage and improve subscribers' experiences.


    We are building Innovate42 to equip every B2C subscription businesses with a data hub to track omnichannel subscriber interactions, workflow apps to manage subscription offers and orders, and an analytics layer to find churn, upsell and cross-sell patterns.

  • Leadership

    Amaury de Closset

    Co-founder and CEO

    Amaury worked in a dozen industries before he settled on subscriptions. As it turns out, subscriptions are quite popular across industries. He holds a M.S. in Mechanical Engineering from University of California, Berkeley.

    Daniel Morton

    Co-founder and Chief Architect

    Daniel has helped design the software architecture of UK's largest subscriptions businesses for the last 15 years. He doesn't mind helping a few more. He holds a B.S. in Computer Systems Engineering from the University of Queensland in Australia.

  • Get in touch

    HQ: Capital House, 42 Weston St, London SE1 3QD
    020 3828 7478